Now with 14 AI Automation Bots

The AI platform your
clients actually need.

Deploy a full suite of business-automating AI bots for every client. Lead capture, follow-up, booking, CRM, reporting — all running live from your branded dashboard.

0AI Bots Included
0Client Slots / Agency
0%Agency Margin

Three steps to recurring revenue

White-label the platform, onboard clients, collect monthly retainers.

01

Sign Up a Client

Onboard any local business — med spa, law firm, gym, agency. Choose their plan and set up their Business Profile in under 10 minutes.

02

Activate AI Bots

Each bot auto-fills from the client profile. One click runs any automation live — lead capture, booking sequences, reports, ad copy and more.

03

Collect Your Retainer

Starter clients pay $1,200/mo. Growth clients $2,400/mo. Your Claude API cost is ~18% of revenue. The rest is yours.

14 AI bots. Zero fluff.

Every bot runs live on Claude — no fake demos, no preloaded responses.

Simple, transparent plans

One price per client per month. Your margin, your business.

Starter
$1,200/mo
per client · billed monthly
8 core automation bots covering the full client lifecycle — lead to booking to review.
  • Lead Capture Bot
  • Email Follow-Up Bot
  • Booking Bot (SMS flows)
  • Customer Support Bot
  • Review Harvester Bot
  • Sales Funnel AI (7 stages)
  • CRM Integration Bot
  • Performance Report Bot

Overview

⌘K Search
TOTAL CONTACTS
0
THIS MONTH
0

Quick Run

One click to launch any bot

Your Bots

My AI Bots

Business Profile

Saves across all bots

Business Basics

Monthly Performance Data

Operations

NameEmailPhoneSourceDateStatus

Reports

📊

Run the Performance Report Bot to generate your visual dashboard report.

Run History

0 runs this session
🕐

No bot runs yet. Run a bot to see history here.

Embed on Website

Live Preview
Your website content
💬

Unlock Growth Plan

6 more bots for content, ads, SEO, and advanced lead intelligence.

You're On: Starter
$1,200/mo
  • 8 core automation bots
  • Lead to booking lifecycle
  • CRM + Performance reports
  • Embed on any website

🎯 Lead Generation Setup

Growth Plan exclusive — connect your ad platforms so leads flow into APEX automatically.

How It Works

📣
1. Run Ads
Facebook, Instagram or Google targets your ideal clients
🪝
2. Lead Captured
APEX catches every enquiry the moment it comes in
🤖
3. Bots Follow Up
Email sequences fire automatically within minutes
📅
4. Booking Made
Lead converts to a booked appointment automatically

📘 Facebook & Instagram Ads

Best for med spas. Target women 30-55 within 10 miles of the clinic. Budget: $500-1,000/mo. Expected leads: 30-80/mo at $8-15 each.

Step 1 — Create a Meta Business Account
Go to business.facebook.com → create account → add your client's Facebook Page.
Open Meta Business →
Step 2 — Create a Lead Ad Campaign
Ads Manager → Create → Lead generation → Target: Women, 30-55, within 10 miles → Budget: $20/day → Use "Instant Form" to capture name, email, phone.
Open Ads Manager →
Step 3 — Connect to APEX via Make.com
In Make.com → New Scenario → Facebook Lead Ads module → connect your page → add a Webhook module → paste your APEX webhook URL from Settings. Every new Facebook lead fires instantly into APEX.
Open Make.com →
💡 Best performing ad for med spas: Before/after photo with caption "Botox starting at $199 — free consultation this week only. Limited spots." Direct to Instant Form.

🔍 Google Ads

Highest intent leads — people actively searching "botox near me" are ready to book. Budget: $500-1,500/mo. Expected leads: 15-40/mo at $20-40 each.

Step 1 — Set Up Google Ads Account
Go to ads.google.com → create account for your client → link to their Google Business Profile.
Open Google Ads →
Step 2 — Create a Search Campaign
Campaign type: Search → Goal: Leads → Keywords to target:

"botox near me"  "med spa [city]"  "lip filler near me"  "laser treatment [city]"
Step 3 — Send Leads to APEX
Use the client's website with APEX's embedded chat widget as the landing page. Every form submission goes straight into APEX contacts automatically.

📸 Organic Instagram & TikTok

Free leads over time. 3-6 month investment but builds a loyal audience. Med spa accounts with 2k+ followers get 10-30 organic leads/month.

Content That Converts for Med Spas
✅ Before/after results (highest engagement)
✅ "Day in the life" of the clinic
✅ Treatment explainer videos ("What is lip filler?")
✅ Client testimonials on camera
✅ Price reveal posts ("Botox starting at $X")
✅ Limited-time offers with countdown
Use APEX's Social Media Bot
Run the Social Media Bot to generate 7 ready-to-post captions every week. Add the client's photos and post. Consistent posting = consistent organic leads.

📍 Google Business Profile (Free)

The most underused free lead source. Med spas in the top 3 of Google Maps get 20-50 free leads/month with zero ad spend.

How to Rank in the Top 3
✅ Get 50+ Google reviews (use APEX's Review Request Bot)
✅ Post on Google Business 3x per week
✅ Fill in every field — services, hours, photos, Q&A
✅ Respond to every review within 24 hours
✅ Use local keywords in your business description
🎯 Quick win: Run the Review Request Bot on your existing client list first. Going from 10 to 50 reviews typically moves a med spa from page 2 to the top 3 in Google Maps within 60 days.

Settings

Account

AI Provider

Choose which AI powers your bots. Add one or both keys — switch anytime.

Get your key at console.anthropic.com

Get your key at perplexity.ai/api-platform

Make.com Webhook

Paste your Make.com webhook URL — APEX will ping it every time a bot runs or a contact is captured.

In Make.com → New Scenario → add a Webhooks module → copy the URL here.

What triggers it automatically:
🤖 Every time a bot finishes running  ·  👥 Every new contact captured  ·  📊 Every report generated

Danger Zone

Contact Details

Keyboard Shortcuts

Open Command Palette⌘K / Ctrl+K
Show Shortcuts?
Go to OverviewG then O
Go to My BotsG then B
Go to ContactsG then C
Go to ReportsG then R
Go to SettingsG then S
Close Modal / OverlayEsc
Run Current BotEnter
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